YU-Method

Our method is a human-centered, research-driven approach to design - grounded in empathy, built on collaboration, and shaped by real-world impact. We work closely with users and stakeholders from day one, combining strategic insight with creative experimentation.

OUR PROCESS

Discovery & Alignment

We kick off by listening closely - holding discovery workshops, reviewing existing materials, and speaking with stakeholders to understand goals, context, and constraints. This phase sets goals, aligns expectations, and lays the foundation for design.

Discovery canvas mapping
Design strategy
Stakeholder interviews
Data / analytics analysis
Design plan / discussion guide

User Research & Insights

Real people drive our insights. Through user interviews, surveys, and analytics, we uncover habits, needs, and pain points that shape the experience. In addition we conduct expert analysis and comprehensive accessibility review.

User research (qualitative, quantitative)
UX audit
Content analysis / AI ethics review
Accessibility check
Research reports

Mapping & Opportunity Framing

We turn research into clarity. Personas, journey maps, and service blueprints help us visualize the full experience - pinpointing barriers, motivations, and opportunities to improve.

Personas / user and audience maps
Experience & journey mapping
Experience / service blueprints
Information architecture
User flows & affinity diagrams

Experience & Interface Design

This is where ideas take shape. From sketches to interface mockups, we explore ways to solve challenges and bring clarity, functionality, and beauty to the user experience.

Wireframes & interactive prototypes
Design systems / component libraries
UI design prototypes
Service / experience solution diagrams
Co-design / co-creation sessions

Testing & Validation

We test early and often. Concepts and prototypes are put in front of users and experts to check for usability, accessibility, and clarity - so design decisions are backed by evidence.

Usability test plan
Usability review sessions  (quantitative, qualitative)
Feedback analysis & recommendations
Stakeholder alignement
Design insights meetings

Iteration & Impact

With feedback in hand, we fine-tune. We collaborate with partners and developers to ensure thoughtful implementation and support iterative improvements after launch or solutions implementation.

Functional / visual design iterations
Dev-ready specifications
Iterations log
Stakeholder alignment sessions
Design roadmapping & prioritization sessions