Works - IFRC-GO

GO is a global disaster response tool from the International Federation of Red Cross and Red Crescent Societies (IFRC). It’s a data-driven platform that allows emergency responders worldwide to access and submit real-time data about specific emergencies and beyond.

Interviews with responders worldwide

Detailed design mockups and prototypes

Large language models & AI testing/design

Full design systems / components library

Design strategy & guidance

The Challenge

GO is a data-heavy platform, pulling real-time information from multiple APIs related to emergencies. The challenge was to turn this overwhelming flow of data into a clear, usable experience. Users need quick access to the most important insights - organized, prioritized, and easy to understand - especially in high-stress situations where every second counts.

The XD Process

Our collaboration with GO is long-term and deeply rooted in experience design. We work continuously to improve the platform by conducting in-depth, platform-wide user research, as well as focused studies on specific modules. To date, we’ve carried out over 200 user interviews with Red Cross and Red Crescent staff and volunteers from more than 50 countries - ensuring the platform reflects the needs of its global user base and supports real-world use in critical contexts.

“ Working with YU transformed our approach. Their collaborative process with our team and the communities we serve resulted in solutions that truly make a difference. They brought creativity, insight, and a deep understanding of our mission, all while prioritizing inclusivity and sustainability. Thanks to their research-driven design, our platform now better meets the needs of our users."

— Emma Rodriguez, Executive Director, [Organization Name]

The Outcomes

Our work has empowered emergency responders with a streamlined, intuitive platform that delivers critical information swiftly and clearly. We developed a comprehensive design system and components library, ensuring consistency and scalability across GO’s interface. An interactive prototype serves as a dynamic tool for presenting new feature concepts to stakeholders. Additionally, we’re advancing the platform by integrating AI and large language models to analyze operational learnings, enhancing decision-making, and future response capabilities.